Progress as a goal

As a personal trainer (PT) for the past 8 years, David and his colleagues missed an optimal working environment. They trained their clients mainly at public gyms. This meant crowds, little privacy and lack of equipment. In addition, they recommended well-known supplement brands, because of convenience.

David, together with Jaron (entrepreneur and childhood friend), came up with a solution for this problem: Building PT gyms for trainers and their clients, and developing optimal supplements. This solution aims to support progression in muscle building, weight loss and strength for as many athletes as possible.

Jaron Rijven

Founded several companies in software and retail.

David Korber

Is an entrepreneur and personal trainer in The Hague for over 7 years.

Our principles

How we achieve our goal
Personal training gyms

We build our own personal training (PT) gyms. These are accessible to selected trainers who train their clients according to our quality standards. In this way, we achieve real progress together. The first Upshape PT gym of 450 m² can be found in the center of The Hague.

How we achieve our goal
Optimal supplements

We develop our own optimal supplements, for athletes and personal trainers. In doing so, we strive for the best and purest products to support progression in muscle building, weight loss and strength. In addition to the purity of our products, we find the taste and a competitive price very important.

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